Individuals’ motivation to use technology for hedonic purposes is influenced by their emotions, values, and needs. Opportunity refers to the external factors that facilitate or inhibit the use of technology, such as social norms, social support, and technological infrastructure.Īccording to the HMSAM, motivation is the primary factor that drives individuals’ adoption and use of hedonic technologies. Ability refers to individuals’ knowledge, skills, and resources that enable them to use technology effectively. Motivation refers to individuals’ desire to use technology for hedonic purposes, such as pleasure, entertainment, or social interaction. The HMSAM proposes that there are three key components that influence the adoption and use of hedonic technologies: motivation, ability, and opportunity. The model integrates concepts from several psychological theories, such as the theory of planned behavior, self-determination theory, and flow theory, to explain how individuals’ motivations and emotions influence their adoption and use of technology. The Hedonic-motivation system adoption model (HMSAM) is a theoretical framework that aims to explain how individuals adopt and use technology for hedonic purposes.
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